Tuesday, November 6, 2007

The Shack

My dad started writing a book a couple of years ago. It started out as nothing more than a gift for his kids, so we would have some insight into his thoughts and experiences. He wrote a story of a man who spends a weekend with God dealing with his personal issues and hurts. We read it and thought it was good. So he started giving it to a few friends to read, and the response was pretty amazing. At some point, he sent a copy to a friend of his who has published books of his own, and that friend saw that it was good. So they started working on it - editing, revising, rewriting where necessary. They formed a publishing company to publish The Shack, and it is now available to the public!

i love the book. It is a story of the freedom and love we can experience in Christ. It touches on fundamental questions of the relationship between man and God and pain and forgiveness. i'm not going to post a full-scale review here because there are plenty out there (and they're written much better and more glowingly than anything i'd output). But i do think you should read the book. You might also want to check out his website.

We've all been amazed at the responses by people who have read the book. It was released without any marketing, but it seemed like everyone who read it would buy a case to give out to others. They'd tell their friends. They'd post about it on their blog. It was viral marketing, the kind marketers wish they could artificially create and control. Now it can be found on Amazon and Barnes & Noble. They are just starting with their third print run. There are plans for a hardback version in time for Christmas. As of this writing, it is #353 on Amazon's list of best-sellers. i'm astounded and amazed and in awe and flabbergasted.

2 unique comments:

Pankaj Kumar said...

This is an amazing story of a novel written by an unknown author becoming a best seller not because of clever marketing but through simple word of mouth recommendations. Of course, this could happen only because those who read, liked the book and talked about it.

Also, thanks for including the sales rank chart. This is exactly the kind of use I had dreamt of while creating the charteous site and the chart widget. Yes, I am the guy behind the Charteous site. I even wrote about your dad's book The Shack: Making of a Bestseller -- The Tipping Point Way in the charteous blog (I use a pen name).

chad said...

Thank you for your comment. Your site (for my dad's book) has been almost an obsession of mine since i found it. Thank you very much for all the work you've put into it.